When you hear the term marketing, do you often assume it is one and the same with advertising?
I used to think the same.
In fact, if you ask several different people, experts included, I guarantee you will receive several different answers.
It is so important for businesses to realize that there is definitely a difference. There are also similarities. When you tie the two together, this is where positive outcomes occur. Both have the same goal: to draw people to either a service or a product. Advertising is a part of marketing.
Marketing contains several components that contribute to the success of a business.
When you embark on a marketing journey, you are researching and creating ways to find the best way to approach a specific audience with a specific service or product. Marketing can actually help to showcase the product better than the product itself showcases itself.
The term marketing encompasses several different components. Marketing contains advertising. It contains customer support. It is public relations. Marketing is the backbone of a business’s success. To market towards a customer is to reach into the customer’s atmosphere, challenge their perspective, make them feel welcomed, and introduce a product or service that they need.
When someone decides to do marketing, they must understand the level of research that will be involved with understanding the audience, their language, and the best form of communication to influence an audience.
Mission statements are incredibly important. At the core of every credible organization and business, should be a strong mission statement that is made evident in every product and service offered. To sway from that mission statement threatens a decrease in credibility among consumers. This is why it is so important to research how to properly influence and communicate to others.
Now, what is advertising?
To advertise is to make a product known to the audience. Advertising is the physical act of showcasing a product or service. One may use a variety of media in the process of advertising: radio, Facebook ads, television, etc. To effectively reach all levels of audiences, different forms of advertising may be used.
Advertising is definitely key for marketing. Marketing takes a product and gets it ready for the marketplace. Advertising is the actual act of preparing your product or service. Advertising actually should use the data that you hopefully collected in the process of marketing.
Advertising is the creative approach to reaching an audience. Marketing is the science behind the process. If your business is lacking in marketing, it’s hard to advertise for your business effectively.
If you’re struggling with this process of connecting your advertising with marketing, let me help you. Your business is worth the investment. I will connect the marketing equation to effectively bring you an advertising process that will in turn lead to profit for your business.
That’s what we’re here for. Profit Chatter, we’re here to make life easier for you while increasing your profits.